The Plight of the Elusive Ground Elk

Most people have never even heard of the Ground Elk. A diminutive version of its much larger cousin (rather like the Key Deer)

 , this tiny burrow-dwelling creature is almost extinct due to the size of its antlers.

Now, this poor creature is facing another threat: Consumers.

Isn't it enough that they are endangered? Why do rich people insist on eating them? I saw this in a healthfood store yesterday:

Some days, I am ashamed to be an American.